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Wiggle Affiliate Window Programme

We have now moved over to a new platform for our partners / affiliate programme. If you are on the old partner scheme and you have a question, please contact partner@wiggle.co.uk.

For those who are familiar with affiliate programmes, the Wiggle affiliate programme is now ran by Affiliate Window. Through this programme we offer up to 4% commission on all orders and more. Click here to read more and sign up.

For those who are new to affiliate programme, what’s affiliate marketing all about then? Affiliate marketing is an internet-based marketing practice in which a merchant (i.e. Wiggle) rewards affiliates (i.e. you) brought about by the affiliate's marketing efforts for example using a text link.

Wiggle Online Cycle Shop

Or banner

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How Does It Work?

If you have your own website that attracts visitors who you think are interested in cycling, running, swimming and triathlon, then the Wiggle Affiliate Window Scheme is for you. By placing a Wiggle banner or text link on your site, through Affiliate Window, this will allow your website visitors to be directed to Wiggle.co.uk, In the event a visitor from your site makes a Wiggle purchase, you will earn up to 4% of the sale value.

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What does the Wiggle Affiliate Window Scheme offer?

Commission Levels:

Bikes: 2%

Frames: 2%

All other products: 4%

Cookie* Length: 30 days

(* A 'cookie' is a type of virtual 'bookmark'. Every time a visitor of yours clicks through to wiggle.co.uk from one of your links, a 'cookie' is issued. Each cookie lasts 30 days. So providing your visitor completes a sale within 30 days, you'll earn the commission even if the visitor subsequently bypasses your own website and comes straight through to ours.)

1. Up-to-the-minute statistics and tracking information so you can see how your site is performing and how much money you are earning! This will allow you to view various reports which show merchant, link and commission performance along with other useful tools.

2. High conversion rate, 100% online retailer with no phone or walk in orders, so all sales you send through are accredited to you! Wiggle are 100% internet based, no shop fronts or telephone orders so there is no opportunity for potential customers to bypass the affiliate scheme in order to obtain goods from Wiggle. This means all sales you pass through are yours.

3. Extensive variety of banners, text links, hot product offers and even a complete pre-built shopping platform to include in your site. Which means you can choose the products that are relevant to your site whether it is a Cycling, Running, Swimming or Triathlon site.

4. Access to affiliate forums to keep you up to date with information and to share tips on how to make the most out of your affiliate scheme.

5. Huge range of products and brands.

6. Free Delivery on virtually every UK order.

7. Regular monthly competitions.

8. Huge promotions every month.

To sign up and start earning money, click here now It’s really simple.

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Wiggle Affiliate Windows Programme Terms & Conditions

Programme T&Cs

De-duping Conditions

Wiggle are de-duping all sources which they pay for, this covers:

  • Generic pay-per-click (PPC) adverts
  • Comparison shopping engines
  • Paid banners
  • Email marketing
  • Other affiliate networks

Why is this change being made? If a customer is significantly influenced by an affiliate to buy from a particular merchant, it is very unlikely they will continue researching through other paid for sources. If/when a generic term search, comparison shopping link is used as the last channel to reach the merchant site therefore, that campaign is deemed to have had a significant influence on the decision process to buy from that specific merchant and it is therefore deemed commonly fair in the industry to attribute the sale to this campaign. Given this, de-duplication therefore prevents double payment on orders made in such a way. Please note that any 'savings' made as a result of this change will be reinvested into the affiliate channel.

What does this mean? Without de-duplicating, all affiliate orders (in which an affiliate link was clicked) will track with the affiliate being attributed the sale/commission, regardless of whether they were the last referrer prior to the sale. De-duplicating against PPC, comparison shopping engines, paid banners, email marketing and any other affiliate networks essentially means that if the last touch point/click prior to an order was a Wiggle ad generated from a paid for means, that sale would no longer be attributed to the affiliate. For example, if a customer visits an affiliate site, clicks on an affiliate link to Wiggle’s site but later conducts a search (in Google for example) on a term like 'mountain bikes' and clicks on a direct Wiggle PPC advert to make the order, the affiliate will no longer be attributed the order/commission in this instance.

For full de-duping terms and conditions, please visit THIS LINK.

Search Term Restrictions

1) This is including but not limited to PPC, Adword, AdSense, Content networks, Social Networks' advertisement etc.

2) The following keywords are brands exclusive to Wiggle and cannot be referenced in any paid search advertising which may compete against our current paid search strategies.

Example: Wiggle, Focus, dhb, Kiron & Lifeline

3) Affiliates are not permitted to bid on our brand name as a keyword within paid search activity.

Example: Wiggle, Kiron, dhb etc

4) Affiliates are not permitted to bid on misspells or variations of our brand name as a keyword within paid search activity. Example: Wigle, Wigglle, Wigglle, Kyron, life line, dbh etc.

5) Affiliates are not permitted to bid on hybrid terms that contain our brand name (including misspells and variations) within paid search activity.

Example: Wiggle Cycle, Wiggle BMX Bike, Wiggle Race Face Prodigy OE Stem etc.

6) Affiliates are not permitted to appear under search terms that contain our brand name and therefore we recommend adding our brand name as a negative keyword wherever possible.

7) We do not accept voucher code sites as we do not use voucher codes.

Price Comparison Services

a) Affiliates are not allowed to use any of the following price comparison services where Wiggle currently advertises:

  • Google Base
  • ShopZilla
  • Kelkoo
  • Shopping.com
  • Pricerunner
  • Pricegrabber
  • Getprice.

(The list may be subject to change)

9) Ad Copy Restrictions

a) Affiliates are not permitted to use any of our brand names within their ad copy for paid search activity

10) Domain Restrictions

a) Affiliates are not permitted to use domains containing our brand name (including misspells and variations) within paid search activity.

Example: www.wiggle.co.uk, www.wigle.co.uk, www.wigglecycle.co.uk, www.wigglediscounts.org etc.

b) Affiliates are not permitted to use our brand name (including misspells and variations) as a sub domain of their own domains for paid search activity.

 Example: www.wiggle.affiliatesite.com, www.affiliatesite.wiggle.co.uk, etc.

Wiggle reserve the right to change and modify these terms, conditions and restrictions at any time without prior notice.

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